Friday 16 May 2014

#APlaceWeLive. Casting call for photographic exhibition subjects.

To whomever it may concern,

I am searching for people to photograph in London. 


My usual line of work is fashion, but for this new body of work you don't have to be pretty, young or thin.
But don't worry if you are... I might still consider you.
Most importantly I just want interesting and diverse people and the chance to photograph them in the place they live.

Not airbrushed.
Not contrived or overly posed.
Just as you are. Honest.

If you would like to be photographed or would like to suggest somebody to be part of this exhibition please send me your/their details to Info@mattfordstudio.com

The social media pages have only just been launched ( twitter/instagram @APlaceWeLive ) but feel free to start hashtaging #APlaceWeLive in the meantime. 

Thanks

MF 




Additional info

Goal:
To create a solo photography exhibition in 2015 with between 30 and 50 colour and black and white portraits.

Creative parameters:
Subjects must be dressed as themselves and photographed in or around the place they live.

Thought Process:
I'm a 32 year old photographer who has recently moved to London after thinking about it for more time than I care to remember.

I have collected many expectations and deluded ideas about what it is like to live here and how I would fit in.

As i'm new and I haven't compleaty settled in i'm still perplexed with discovering ever nook and cranny of every sub culture in this immense and fast evolving place.

Who lives there, where have they come from? Who can still afford that area? Is that the new cool or the has been place?
If I could learn a little bit from the huge diversity of people who moved here and where born here, can I find out what it really means, collectively, to be a Londoner?

Even though I want to go on a journey to discover about the people of London, I want to discover who I want to become my self. Who I already am and where I belong.

I want the process of this exhibition to challenge my creative brain as well as technical skills in a new and different way.  The process of meeting people and photographing them from a completely objective point of view, if anyone knows my work, is completely alien to me. I want to challenge my self to a new way of thinking about what photography can be used for.

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